Senior Lifecycle Marketing Manager

<div class="content-intro"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The Senior Lifecycle Marketing Manager is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention across Xometry. This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">As part of the broader engagement team, this role collaborates closely with <strong>product, content, sales, customer success, and analytics</strong> to ensure communications are personalized, value-driven, and aligned to business and platform goals.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>How You’ll Contribute:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Lifecycle Strategy &amp; Execution</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Create and manage triggered campaigns based on behavioral data and customer segmentation</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner with product and customer success to identify key journey moments and engagement gaps</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own campaign planning, testing, and optimization from concept through analysis</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">&nbsp;- Email &amp; CRM Channel Ownership</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Manage Xometry’s email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaborate with content, design, and ops teams to ensure high-quality execution</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Performance &amp; Insights</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Define KPIs and own reporting for lifecycle and retention programs (e.g., open rates, CTR, conversion, repeat order rate, churn reduction, active buyers)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Translate insights into recommendations to inform product roadmap and customer-facing messaging</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Cross-Functional Collaboration</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding and continuous education</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner with Content &amp; Engagement Marketing to ensure message alignment and cohesive campaign sequencing</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What You'll Bring to Xometry:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience preferred</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Experience implementing and optimizing marketing strategies using AI-powered tools.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Skilled in analyzing campaign performance and iterating on messaging and delivery</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Proficiency in Google suite of software (Sheets, Slides, etc)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Comfortable collaborating across product, sales, content, and technical teams</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Bachelor's degree in marketing, business, or related field; advance degree preferred</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The estimated base salary range for new hires into this role is $000,000-000,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">#LI-Hybrid</span></p><div class="content-conclusion"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.</span></p></div>